Technology

R35 MM/MC phono preamp is designed to amplify with honest fidelity the delicate signal from even the lowest output phono cartridge.

The design has been carefully crafted so that all components work sympathetically together, including a fully isolated power supply, allowing the highly sensitive signal components to function in a noise free environment for superior performance, resulting in cleaner sound and greater fidelity. R35 features adjustable gain to amplify the signal from virtually any moving magnet or moving coil phono cartridge, and a very wide range of input adjustments allowing for ideal cartridge and system matching.

The look and feel of Scandinavia

We believe that every aspect of our products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality.
An example of this is the standby button discretely placed within the Primare logo on the faceplate of our R15, R35 and A35.2 models – or as we say lagom, not too much not too little, everything in balance, proportion, and harmony.

Modular Design and System Building

We feel it is essential to offer modularity whenever possible in order to have just the right features, both now and for the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, we are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analog and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analog or digital source.

And while not modular, the R35 can be added to any of those systems to include high performance playback of vinyl records.

Reviews

Diapason, France, May 2024
R35: Primare R35

“Did you like the R15? You’ll love the R35 even more. This is not the trailer for a sequel, although the R35, contemporary with the R15, fully deserves to be seen and above all heard. To the point that the question arises of understanding how the Swedish manufacturer achieves such a functionality/quality/appearance/price mix… Of the R15, we wrote that the sound was “full, warm and lively.” In comparison, R35 appears fleshy, vigorous, even fiery. Free, rather. Without being heavy or overwhelming, just impeccably open and breathing while being, yes, fiery… And if you have an integrated or a preamp with balanced line input, you will still gain very significantly in this mode in terms of transparency, dynamics, and noise reduction. The difference is far from negligible. For all these reasons, the R35 establishes a real hierarchy compared to the R15, even offering itself the vanity of challenging devices of significantly higher prices. So yes, this is certainly not new; but, at Primare, the devices are designed to last, and this is not the least of their qualities.

The +: Adaptability and vitality.

The -: We don’t see any.”

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Audiograde, UK, December 2022
R35 – Audiograde Best of 2022 / Phono Stage

“Primare’s legacy R32 has been our reference phono stage for almost a decade, but the R35 sets the bar so much higher, with so many settings, balanced connections and improved audio, it really is the reference phono stage.”

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Audiograde, UK, Oct 2022
Primare R35 phono stage review

“In the R35 what Primare has done is focus on offering a product that can rival the best on spec alone, while not sacrificing what sets it apart from most at the price which is its sheer musical performance. It has depth and detail in spades, with an analogue character that underlines vinyl’s enduring appeal. It’s bass control is also class leading, and when you put all this together, the package is outstanding.”

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HiFi+, UK, October 2021
HiFi+ Innovation Award 2021

Primare have received an Innovation award from HiFi+ with the following citation:

“First founded in 1985 by industrial designer Bo Christensen, Primare’s is perhaps one of the most recognisably Scandinavian brands in audio. Its combination of minimalism and good performance all point to a Swedish brand.

So, when Primare uses a Swedish word to describe its ethos, perhaps we shouldn’t be too surprised. That word is ‘Lagom’ (pronounced ‘laah-goam’) and roughly translates to ‘just the right amount.’ In Primare’s world this means keeping everything in balance, harmony and proportion, and that the music – rather than the technology or the box in which it comes – should be the focus of audio.

To this end, Primare employs a very modular approach to its product design, such as its latest Ultra Fast Power Device module (used throughout the range), which shows what Class D can do in the hands of very competent design engineers.“

Link to announcement: HiFi+200 Innovation Award 

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